Who i am
About Me (she/her)
I’m Tong (b.1999), currently based in Beijing, China. As an ENFP, I thrive on creativity and fresh ideas. I’m a freelancer working across diverse fields, including marketing strategy, artistic management, and international trade. With a passion for exploring new possibilities, I’m all about connecting ideas and making them happen.
What am I
Doing
2024
Founder
After graduating, I returned to Beijing, China, and established my own company, launching my career as a freelance marketing specialist. Building a reputation for creativity and professionalism, I’ve gained a diverse client base. My work spans various industries, including art, botany, agriculture, orthodontics, commercial photography, and blockchain. I’ve also collaborated with independent artists and individual studios, offering consulting services to refine and enhance their marketing strategies.
2024
co-founder
I leveraged my connections in the Chinese cable industry to establish trade companies in Shenzhen, China, and Klagenfurt, Austria, with the support of family and friends. My goal was to bridge the gap between Chinese manufacturers and European buyers and distributors. Currently, we are developing an Amazon store for C2C sales and a dedicated website for B2B transactions. Beyond cables, we also attended various trade fairs to identify other promising products, such as the latest Korean beauty innovations.
2024
Marketing director - china desk
Through a personal connection, I was able to collaborate with Dr. Robert Miller and secure approval to assist his new therapy method ImTT (Image Transformation Therapy) in entering the Chinese market. Having already achieved success in the U.S., Europe, and Russia, I recognized a significant potential for ImTT in China. I prepared presentations and am actively building relationships and negotiating with Chinese psychological and mental health therapy institutions to explore collaboration opportunities.
2024
Marketing director - china desk
Ming is a German company specializing in the integration of AI with traditional Chinese medicine (TCM) to promote healthier lifestyles and provide patients with more reliable diagnostic methods. With my strong interest in TCM and AI, I connected with the Ming team to support their expansion into the Chinese market. I participated in various seminars and lectures, building relationships with esteemed TCM professors and doctors in China to help Ming adapt effectively. Currently, we are working on the Chinese versions of the Ming and Ming Care+ programs.
2023
regional sales intern
WorldFirst (Ant Group)
Before completing my master’s program, I was fortunate to become the first intern in Ant Group's front-end department. I worked in a dynamic, multicultural team alongside senior staff, focusing on FX products and the global payments industry. My responsibilities included assisting the team leader in attracting and establishing commercial partnerships with various companies. I also had the privilege of representing the company at several key commercial events.
2022
Marketing intern
NextportChina
During my first year in Amsterdam, I completed a five-month digital marketing internship at a creative consulting company. My role involved connecting European brands with international customers by designing and managing innovative online and offline campaigns. I also handled event planning, coordination, and execution, as well as content creation, design, and layout for various social media platforms.
Education,
Researches,
Volunteering, & Others Projects
volunteer
Amsterdam Fringe Festival, 2022
What Design Can Do, 2022
CinemAsia, 2022-2023
Amsterdam Roots Festival, 2022
Revolution Foundation, 2022
Amsterdam Open Air Festival, 2022
As a location host or location manager, I worked with the most creative groups.
Business Administration -
Creative Industry
University of Amsterdam, 2021-2023
I gained a BA master’s degree from UvA, specialising in EMCI (Entrepreneurship and Management in the Creative Industries).
My final thesis is related to volunteer system in cultural festivals.
Store manager
SooTea NL, 2023
I performed independent work in Amsterdam city centre bubble tea store and served 150+ global customers/day with high-quality service.
I summarized a high-efficiency SOP to serve customers, collected data, lowered the cost and increased the profit.
Cultural industry management
Beijing University of Technology, 2017-2021
I finished my bachelors in BJUT. During campus time, I was the president of the Chinese-Korean Communication Association.
My final thesis is related to the fan-economy industrial chain in idol cultivation.
solo traveling
Europe and Asia, 2021-2024
I explored over 30 countries alone to meet new people and get inspiration.
I made many friends and built connections everywhere. Because of those experiences, I expanded my career path, deepered my thoughts and enriched my life.
Skills & Proficiencies
technical skills
Creative Marketing
I am skilled in both online and offline, Chinese and international markets.
Aesthetic and Art Design
I embrace the unique, sustainable, and personal type and reject bandwagon.
Presenting and Negotiating
I can cover any situation and difficult clients to make deal happen.
soft skills
Working Under Pressure
I am calm and collected in any situation.
Super positive and encouraging.
Time Management
I can work with multiple projects on a tight schedule and still deliver results.
Attention to Detail
Growing up under a typical Virgo mom helps a lot.
Contacts
Tong XIE
tongxie.cn@gmail.com
+86 188 1071 2718
www.tongxiecn.com
Beijing, China
